The S&F law blog

The impact of China’s consumers
May 10, 2011, 12:05 pm
Filed under: consumer | Tags: , ,

The impact of China’s consumers

In his book published in late April, As China Goes, So Goes the World: How Chinese Consumers Are Transforming Everything, Oxford professor Karl Gerth explains two conflicting trends in Chinese consumerism: increasingly robust consumer markets—cars, kitchen appliances, ect—and widespread, difficult to eradicate counterfeiting problems.

Professor Gerth cites China’s growing ad market—40 percent increase over the last two decades—as one of the larger indicators of how consumerism is changing China. Chinese are not only more aware of new and “better” goods but are also more brand-conscious. Because of this rapidly expanding market and growing concerns about brand identity, Mr. Gerth argues, it is not long before Chinese tastes begin to shape global product offerings.

Source: New York Times


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