The S&F law blog


Chinese NGO accuses cigarette company of infringing trademark law
April 16, 2009, 3:52 pm
Filed under: Uncategorized | Tags: , , , ,
A Chinese cigarette brand is accused of violating Chinese trademark law

A Chinese cigarette brand is accused of violating Chinese trademark law

An anti-tobacco NGO says it will submit a petition to the trademark authority asking it to discontinue the use of “Zhongnanhai” – the name of the central leadership compound – as a cigarette brand. “Using the sacred place’s name as that of a cigarette brand is misleading consumers,” said Wu Yiqun, deputy director of the Beijing-based Think Tank Research Centre for Health Development. “Buyers feel the cigarette brand is acknowledged by the central government, and see it as a symbol of high quality and authority,” she said.

Zhongnanhai is one of China’s leading cigarette brands, worth RMB 7. Some legal experts believe using Zhongnanhai as a brand violates Chinese trademark law. According to Article 10 of the Trademark Law revised in 2001, names of a central government office location cannot be used as brands. The Beijing Trademark Bureau agreed to let the Beijing Tobacco Factory continue to use “Zhongnanhai” from 2007 to 2017 .

Source: China Daily

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